Privacy
Policy
This Website
("Website") is owned and operated by PRIMROSE (referred to herein as
"we," "us," or "our"). The purpose of our privacy policy
("Privacy Policy") is to inform you about the types of personally
identifiable information we gather about you when you visit our Website, how we
may use that information, whether we disclose it to anyone, and the choices you
have regarding our use of, and your ability to correct the information. The phrases "personally identifiable
information" or "personal information" mean any information by
which you can be identified, such as your name, address, telephone number,
etc. This Privacy Policy applies only to
users accessing our Website from the United States. Please read our complete Privacy Policy. By using this Website, you agree with the
terms of this Privacy Policy, which is part of, and governed by PRIMROSE'S
Terms of Use, which is available at the link "Terms of Use" on each page of this Website. Whenever you submit information via this
Website, you consent to the collection, use and disclosure of that information
in accordance with this Privacy Policy.
If you do not agree to the terms of our Privacy Policy or the Terms of
Use, please do not use this Website.
INFORMATION COLLECTION
As you navigate through this
Website, certain information can be passively collected using various
technologies, such as navigational data collection. We, or third parties authorized by us, may
transparently collect information that is not personally-identifiable, such as
what browser is being used (e.g., Internet Explorer), the operating system of
the device you use to access the Website or the domain name from which you
entered a site (e.g., google.com). This
Website may use Internet Protocol (IP) addresses. An IP address is a number automatically
assigned to your computer by your internet service provider. We, or third parties authorized by us, may
collect IP addresses for the purposes of system administration and to audit the
use of the Website. Each time you visit
the Website and each time you request one of our pages, our server logs your IP
address. Although we log your session
with us, we will not normally link your IP address to anything that can enable
us to identify you.
This Website may use
"cookies." A
"cookie" is a small file stored by your Web browser to help a
particular system recognize you and the pages you visit in a website. Cookies allow this Website to recognize you
more quickly. We use cookies to help us
measure the number of visits, average time spent, page views, and other
statistics relating to the Website. The
information we gather through the use of cookies is not sold to vendors,
advertisers, direct mail concerns, email list services, etc. If you disable cookies, certain functions of
the Website may not work properly or be available to you.
THIRD PARTY WEBSITES
Our Website may contain links to
other websites. We have no control over
the privacy practices or the content of any of those sites. PRIMROSE does not endorse,
approve or certify these other websites, and we do not guarantee the reliability or security of these sites or the accuracy,
completeness, efficacy, or timeliness of the information contained on these
sites. This Privacy Policy applies to
information collected by our Website, and you should check the applicable
privacy policy of the website sponsor when linking to other websites.
INFORMATION YOU SUBMIT
Some pages within this Website
require that you provide personal information to contact us to obtain
product information from PRIMROSE. This information may include, but is not
limited to: user name, password, first name, last name, company name, title,
phone number, fax number, email address, and products you are interested in
receiving information about.
We may also collect personal
information, including credit card information, to complete business
transactions, deliver products and services, administer individual accounts,
provide customer support, meet government regulatory requirements, provide
Website security and internally analyze the collected data. PRIMROSE will not use your personal
information in a way that is incompatible with these stated purposes, unless we
obtain your prior consent.
SECURITY AND YOUR ACCOUNT
PRIMROSE will take reasonable
steps to protect your personally identifiable information that you transmit to
PRIMROSE and this Website and to protect such information from loss, misuse and
unauthorized access, disclosure, alteration or destruction. However, no Internet transmission is ever
fully secure, and PRIMROSE cannot guarantee that information transmitted via
this Website will remain confidential at all times. When collecting credit card information for
online payments, we offer Secure Server Sockets Layer (SSL) transactions that
encrypt your information in transit to reduce the possibility that it will be
intercepted and misused. When we collect other information from our
users, it is stored in an area to which the general public does not have
access. We maintain reasonable physical, electronic
and procedural safeguards to ensure that personal information is stored and
treated responsibly.
Please bear in mind that anyone to whom you provide your log-in information will also have access to your account
and personally identifiable information.
If you use this Website, you are responsible for maintaining
the confidentiality of your
account and password and for restricting access to your computer.
SHARING OF INFORMATION
PRIMROSE does not sell, rent,
loan, share, or otherwise disclose any personally identifiable information,
including your name, address or email address to any third parties. Only
PRIMROSE or authorized agents have access to personally identifiable information
provided by visitors to our site. While you may use our Website without
providing any personally identifiable information, you will not be able to
receive informational emails from PRIMROSE if you do not provide that
information.
We use customer
data for these primary purposes:
- To
help you quickly find products, services, or information;
- To
customize your shopping experience;
- To
improve our services to you;
- To
help us create content most relevant to you;
- To
alert you to special offers, updated information, and other new products
or services from PRIMROSE; and
- To
complete purchases.
PRIMROSE may provide certain
aggregate information we collect from visitors to this Website (e.g.,
statistics, sales, traffic patterns and services) to third parties who can
assist PRIMROSE in analyzing and understanding the information and help us to
better provide online products and services.
Should PRIMROSE share this aggregate information with third parties, it
will not include any personally identifiable information.
PRIMROSE is the sole owner of all
information collected on this Website.
In addition, as we develop our business we may sell our business or buy
another business. In such transactions,
customer information is generally one of the transferred business assets. In the event that PRIMROSE or substantially
all of its assets are acquired, personal information about our customers may be
one of the transferred assets.
PRIMROSE will disclose your
personal information, without notice, if required to do so by law or in the
good faith belief that such action is necessary to (a) conform to law or comply with a legal process served on PRIMROSE; (b)
protect and defend the rights or property of PRIMROSE, or (c) act in urgent
circumstances to protect the personal safety of users of the PRIMROSE Website
or the public.
PRIVACY OF OUR EMAIL LISTS
PRIMROSE maintains an email list
to keep the public informed about new products, store sales and other such
promotional news. Individuals must affirmatively request to join our mailing
lists. We do not sell, rent, loan, trade or lease the addresses on our lists to
anyone.
EDITING, UPDATING, CORRECTING AND DELETING USER INFORMATION
If you prefer not to receive
information from us, or if you have questions regarding our Privacy Policy, the
accuracy of your personal information or the use of the information collected,
please let us know by sending an email to us at [email protected]. Please be sure to include your
email address, full name, and your question(s) and, if applicable, specifically
what information you do not want to receive.
If you would like to update or correct your email address, street
address or other personal information with us, please contact us the same way. Please note that sometimes these requests may
take some time to be effective, and if you delete certain information, you may
not be able to continue to access certain portions of the Website without
entering additional information.
CHILDREN (UNDER THE AGE OF 13)
PRIMROSE takes children's privacy
seriously. We do not seek to collect personal information about children
through our Website. If we become aware that a person submitting information to
us through any part of our Website is a child, we delete the information as
soon as we discover it and do not use it for any purpose, nor do we disclose it
to third parties. Since we do not seek to collect any personal information
about children, and we delete information collected inadvertently as soon as we
discover that a child has submitted it, we typically retain no information
about children that could be reviewed or deleted. If a parent requests review
or deletion of information about their child before we have discovered and
deleted the information, we will of course honor that request.
CHANGES TO PRIVACY POLICY
PRIMROSE reserves the right to
change this Privacy Policy at any time by posting a new version thereof on this
Website. Please check this page
periodically for changes. When changes
are made we will update the effective date of this Policy
Effective Date: February 6,
2014
